Last resort

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Yesterday afternoon, I wrote a To Do item in my notebook: honest appraisal. The honest appraisal is simple: With barely a couple of days to go, and as somewhat less that 30% of target, it is unlikely that Guth magazine will reach its target. 30% is regarded as something of a magic number for crowdfunding… Continue reading Last resort

Last orders

Crowdfunding contributions tend to follow a pattern. When first announced, a project is met with an initial rush of contributions, then things slow down. The word takes time to spread, or people are waiting for a pay day, or waiting to see if the idea takes off, or they just put it off because, well,… Continue reading Last orders

Guth: What’s in a name?

Why call it Guth? If there’s one question I get asked more than any other about Guth magazine, it’s why I called it Guth. The simple answer is, it’s an Irish word, and an Irish magazine, and unlike English words, most Irish words tend to be available. They’re less likely to be trademarked, less likely… Continue reading Guth: What’s in a name?

Guest Post: Guth – why we need a new media voice in Ireland

By Philip O’Connor As soon as Gerard Cunningham suggested the idea of a new independent Irish news magazine run by journalists to me, I was onboard. And here’s why. Modern media is a complex business where the interests of shareholders, advertisers, editors, journalists and readers seldom converge. Decisions about what stories to cover are taken… Continue reading Guest Post: Guth – why we need a new media voice in Ireland

Guth: One day in, 31 to go

At time of writing, subscriptions to Guth stand at €1240, just short of 10% of the final target of €13500 I need to raise in order to make the project a reality. (If you haven’t subscribed yet, you can pledge your contribution at I’ve had some questions about what forms Guth will take. Will… Continue reading Guth: One day in, 31 to go

The Goldilocks zone

The largest successful Fundit crowdfunding effort to date raised €25,000. Impressive, but quite a way from the headline grabbing seven figure sums raised by some Kickstarters in the USA and elsewhere. That said, the average amount raised by a Kickstarter appeal is around $5000 (about €3750). The average raised by Irish crowdfunding appeals to date… Continue reading The Goldilocks zone


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Andrew Sullivan says he is unlikely to make his 900K target. Granted its a distinct market, and his costs are different, but still, it gave me pause. So I thought, instead of looking for enough subscription/support to launch and run for a year, I look for one issue. Ireland is a small market, readers here… Continue reading Piecemeal


I wasn’t quite ready to go, but over the weekend I set up a basic FundIt page for the Guth newsmagazine. The intention was to at least get the ball rolling. I figured once it was up there, I could refine and re-edit the description, sort out exactly what gifts I would give to subscribers,… Continue reading Retooling

Progress report

The Silly Season dip - via @AnMailleach

All going well, what was an idea rumbling in the back of my head for some time, and which I seriously started thinking about at the start of this month (and boring many of you with) will be a little closer to reality by the end of this week. By Friday, I hope to have… Continue reading Progress report