On Your Bike

Yesterday, GardaĆ­ warned anyone thinking of buying a car over the internet to take care, after a member of the public became the victim of a motoring scam.

The unfortunate citizen bought and paid for a car, which was never delivered.

‘Buyer beware’ is an adage so old it even existed in a now-dead language, but even so, there’s always a new variation on the theme.

Which I guess, makes eircom’s latest advert for broadband kind of an odd creative choice.

The radio commercial features a guy who, in order to promote the speed of the phone company’s latest product, lists how he accomplished several tasks online, all before the toaster popped.

Among those tasks, he ‘bought a bicycle from a guy in Santa Monica’.

Who the hell buys a bicycle from a guy in Santa Monica?

Did anyone stop to think about this for a second, or did they just blow their minds thinking what a cool idea that was?

And simply on a practical level, imagine what the postal delivery costs would come to.

And can the poor sod who lost his cash on a non-existent car he bought over the internet sue eircom for incitement?

By Gerard Cunningham

Gerard Cunningham occupies his time working as a journalist, writer, sub-editor, blogger and podcaster, yet still finds himself underemployed.