Ideally, you decide your rate. Realistically, it’s a negotiation. Most of us start as pricetakers. If we’re lucky, we end up naming our price. We should all strive to reach that point.
So what’s your rate?
One way to decide is to work backward. Pick a gross yearly income target. Say €36K, more or less the average industrial wage. Research shows freelancers work about 180 days a year. Target divided by workdays yields €200/day.
But maybe the landlord doubled the rent, or the car broke down. Maybe you expect to work fewer that 180 days. Maybe you need to charge €300. Or €500.
Don’t quote half-days. You’re unlikely to get a second gig same day, that one job is all you have to meet your target. If you do get a second gig, Bonus! There will be enough days when you are idle.
Some publishers will balk, and you’ll need to make a judgment call. Is a particular byline worth it? Is there a chance of future work?
Need an absolute floor? Minimum wage is €10.20/hour, €81.60 for an eight-hour day. But minimum wage costs more than this, because of additional costs like employer PRSI and holiday pay. You’re worth more. Ask for more. Ideally a lot more.