Since I posted about A2Z Taxis earlier this afternoon, a couple of other people tweeted to ask the A2ZTaxis account about their “only IRISH drivers” tweet, and what it meant.
A2ZTaxis answered their enquiries as follows:
@Littlesapling If a forigen driver wanted to join our fleet he our she would be very welcome
@SusanSRyan it is not or policy, we just just don’t have foreign national drivers at present.
@A2ZTaxis it is not or policy, we just just don’t have foreign national drivers, Tune in to NEWSTALK BREAKFAST SHOW tomorrow mornin.
I saw those replies on twitter, so I asked a question of my own in response to the last of those questions. That question turned into a slow-motion conversation on twitter. For convenience, rather than sending any readers off to navigate search engines, I am reproducing the exchange below (apologies for the curious literals and odd punctuation, but I want to reproduce the exchange as it happened without edits or distortion):
Q: Have you ever had foreign drivers @a2ztaxis? Have any ever applied? What did your tweet mean? Why was it necessary to say all drivers Irish?
A: Because at present all our drivers are Irish. No foreign drivers have ever applied for a radio.
Q: Doesn’t that strike you as odd? What are the processing procedures once a driver applies?
A: never gave it any thought till today. If a driver has passed the taxi regulator’s and SGS requirements they just need to call us
Q: Why did you feel it necessary to tweet the fact your drivers are all Irish, if it never struck you until today?
A: because we spoke about it this morning in the office
Q: And at this meeting, why was it considered a good idea to say on twitter that all your drivers were Irish?
A: Because we get alot of callers who ask for Irish drivers
Q: Do you realise it is illegal to discriminate on the grounds of race? http://bit.ly/ei2Tj6
[The link is to a webpage on the Equality authority website setting out nine grounds on which it is illegal to discriminate in Irish law.]
A: we do not discriminate against foreign nationals. Our accounts manager is English. All our drivers are self employed.
Q: If you did have non-Irish drivers, would you deny them referrals if customers asked for an Irish driver?
A: if you asked for a lady driver, would you be happy if I sent a man?
Q: You haven’t answered me. If you did have non-Irish drivers, would you deny them referrals if customers asked for an Irish driver?
A: if a non Irish driver came to A2Z I would discuss that sinario with him or her in advance. What would you do ?
Q: Do I take that to mean you would tell a non Irish driver you would discriminate if a customer requested it?
A: we rent radios to taxi drivers. The driver is my customer. The end user is theirs.
Q: Still haven’t answered. If you did have non-Irish drivers, would you deny them referrals if a caller asked for an Irish driver?
A: do you think the driver would thank me if I did ? Do you think the end user would thank me if I did ?
A: tune into news talk morning show tomorrow.
A: why waste the drivers time. And yes if a customer feels they don’t want a non Irish or black driver then thats racistism. Theirs !!!
A: no. It was the case on the day
Q: Final question then. If it was not racist, then what was the “only IRISH drivers” advertisement on twitter meant to convey?
It’s been over an hour, and I’ve received no reply to my final question, so I guess I’ll have to tune in to Newstalk in the morning to hear more.
In response to your final unanswered question, the “only IRISH drivers” advertisement on Twitter was intended to win the business of those who wish to support Irish companies/Irish products. We came to the realisation that all of our drivers happened to be Irish and decided to market our “Irishness”, much like the “Guaranteed Irish” label you find on many products in your local Dunnes or Superquinn.
If you have any further queries, please don’t hesitate to contact me.
085 22 22 008
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