Striking An Odd Note

Meteor, the third place mobile telephone company in the Irish marketplace behind Vodafone and O2, has a new advertisement.

The new commercial, which I caught on one of the radio stations as I drove home this evening, promotes the company’s mobile broadband offering.

The service can be used for “those embarrassing music downloads, you know the ones we mean.”

Nudge nudge, wink wink, know worra mean.

I’m not sure what’s going on here. Meteor is owned by Eircom, who recently signed a private deal with IRMA to block sites the major music companies don’t like.

Perhaps it’s that Meteor hasn’t got the word yet from it’s parent company about the deal, even though it made front page news in Ireland and even attracted coverage overseas.

Maybe the IRMA lawyer’s letter sent to every ISP in Ireland didn’t make it to Meteor, or just irked someone in their IT department.

Or maybe Eircom wants to have it’s cake and eat it, cutting off heavy users who put a strain on its ageing and overstretched wires, and herding them to wireless networks.

Or perhaps its simply another piece of executive incompetence, the left hand not knowing what the right hand is doing.

By Gerard Cunningham

Gerard Cunningham occupies his time working as a journalist, writer, sub-editor, blogger and podcaster, yet still finds himself underemployed.