I wasn’t quite ready to go, but over the weekend I set up a basic FundIt page for the Guth newsmagazine. The intention was to at least get the ball rolling. I figured once it was up there, I could refine and re-edit the description, sort out exactly what gifts I would give to subscribers, that sort of thing.

It also allowed me to test drive the pitch and find out if it fitted within the FundIt guidelines.

As it happens, it failed that test.

FundIt applications work for specific projects. The have to have a start, and an end. A newsmagazine doesn’t really have an end date – or at least, an end date twelve issues out is pushing it.

And FundIt doesn’t really do websites (or apps), at least not this kind of website. I need a product.

So it’s back to the drawing board.

One option is to re-think Guth as a proof of concept. One issue, twelve stories or so. Maybe even in print.

Or I could use Kickstarter, which may hit the same problems, with the additional complications of needing a UK address, and incorporation in the UK.

Or I could try somewhere else, like Indiegogo.

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By Gerard Cunningham

Gerard Cunningham occupies his time working as a journalist, writer, sub-editor, blogger and podcaster, yet still finds himself underemployed.