Last resort

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Yesterday afternoon, I wrote a To Do item in my notebook: honest appraisal.

The honest appraisal is simple: With barely a couple of days to go, and as somewhat less that 30% of target, it is unlikely that Guth magazine will reach its target.

30% is regarded as something of a magic number for crowdfunding projects, it is more or less the point at which the funders have moved out of their own networks and other networks are spreading the word.

But the truth is that, apart from a brief promotion a few nights ago on TV3’s Tonight with Vincent Browne, I haven’t really succeeded in spreading the word beyond the people I already know.

But then I received an email from NSFWCorp, and decided its time for one more go. Not for the first time, Paul Carr laid out his magazine”s funding position. Short version: he needs more subscribers. About 6000 more, in order to break even.

Guth is smaller, it should be able to sustain itself with around 1000 subscribers. And to reach our crowdfunding target, we only need about a quarter of that number, if they commit for one year. The plan was to raise enough to produce a few issues, and hope the stories we generated wuld generate enough momentum to push is to the sustainability point.

So, one last appeal. Tell three friends about Guth, and ask them to subscribe. There’s still time.

Support Guth. Help create a new kind of reporting.

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By Gerard Cunningham

Gerard Cunningham occupies his time working as a journalist, writer, sub-editor, blogger and podcaster, yet still finds himself underemployed.