Knowledge based economy

Ireland is dotted with small groups (sports clubs, community groups, fund raising committees, parish councils) all working on a small scale.

These groups are voluntary, with limited budgets. There’s a a chairman, a treasurer, a secretary, a PRO, perhaps two or three others.

Trouble is, the PROs are often at a loss what to do. They write letters to newspapers, and if they’re lucky it will get published. They produce a poster or two. They post (yes, by snailmail) long reports of public meetings to newspapers.

Some do better, organising a blog without getting ripped off, or picking up a phone to talk to a journalist.

But most will admit there’s room for improvement. They need professional PR services, but simply cannot afford them.

So you’re a freelance. Organise a one day seminar. How To Do PR. €20 to €50, small enough that it’s within the budget of those small groups.

Participants can learn how to write a headline, or a lead, or the secret behind creating a story pyramid. How to take better photographs. How to get your point across in a local radio interview.

Journalists know these things. We shouldn’t be shy about marketing our knowledge.

Image via MorgueFile

By Gerard Cunningham

Gerard Cunningham occupies his time working as a journalist, writer, sub-editor, blogger and podcaster, yet still finds himself underemployed.


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