How to turn your blog into a Press Agent

So you want to get the word out?

Maybe you’re a political party, or an advocacy group, and you’ve got an opinion you want others to hear. But it’s a crowded market, so how do you get your voice heard over the others?

Well, you could start with a blog. No, this isn’t an argument for New Media over Old. But a blog let’s you to set out your stall. Keep it simple, think about good design, stay on message, and update regularly.

Next, get on the phone. Find out who the editors, researchers and reporters covering your beat are. Introduce yourself. Send regular email bulletins with your latest statements. Make them familiar with your name, your group, your area of expertise, and your web address.

One final thing. Make sure they know how to contact you. Put a nice friendly ‘Get in Touch’ link at the top of your blog, linking to your name, address, email and telephone numbers. Assign a dedicated contact person to deal with media enquiries. And when we call, get back to us fast. We’re deadline driven (a polite way of saying we leave everything until the last minute).

See you in the funny papers.

By Gerard Cunningham

Gerard Cunningham occupies his time working as a journalist, writer, sub-editor, blogger and podcaster, yet still finds himself underemployed.