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Tag Archives: startup

Last resort

Yesterday afternoon, I wrote a To Do item in my notebook: honest appraisal. The honest appraisal is simple: With barely a couple of days to go, and as somewhat less that 30% of target, it is unlikely that Guth magazine will reach its target. 30% is regarded as something of a magic number for crowdfunding […]

Last orders

Crowdfunding contributions tend to follow a pattern. When first announced, a project is met with an initial rush of contributions, then things slow down. The word takes time to spread, or people are waiting for a pay day, or waiting to see if the idea takes off, or they just put it off because, well, […]

Guth: What’s in a name?

Why call it Guth? If there’s one question I get asked more than any other about Guth magazine, it’s why I called it Guth. The simple answer is, it’s an Irish word, and an Irish magazine, and unlike English words, most Irish words tend to be available. They’re less likely to be trademarked, less likely […]

Guest Post: Guth – why we need a new media voice in Ireland

By Philip O’Connor As soon as Gerard Cunningham suggested the idea of a new independent Irish news magazine run by journalists to me, I was onboard. And here’s why. Modern media is a complex business where the interests of shareholders, advertisers, editors, journalists and readers seldom converge. Decisions about what stories to cover are taken […]

Guth: One day in, 31 to go

At time of writing, subscriptions to Guth stand at €1240, just short of 10% of the final target of €13500 I need to raise in order to make the project a reality. (If you haven’t subscribed yet, you can pledge your contribution at http://igg.me/at/guth) I’ve had some questions about what forms Guth will take. Will […]

Support a new voice: Guth

Crowdfunding first came across my radar about six months ago, when I started hearing about Kickstarter, an American project which invited supporters to fund projects with donations. The idea struck me immediately as an innovative way to get a project off the ground, solving two problems startups often face, a lack of seed capital and […]

The Goldilocks zone

The largest successful Fundit crowdfunding effort to date raised €25,000. Impressive, but quite a way from the headline grabbing seven figure sums raised by some Kickstarters in the USA and elsewhere. That said, the average amount raised by a Kickstarter appeal is around $5000 (about €3750). The average raised by Irish crowdfunding appeals to date […]

Piecemeal

Andrew Sullivan says he is unlikely to make his 900K target. Granted its a distinct market, and his costs are different, but still, it gave me pause. So I thought, instead of looking for enough subscription/support to launch and run for a year, I look for one issue. Ireland is a small market, readers here […]

Retooling

I wasn’t quite ready to go, but over the weekend I set up a basic FundIt page for the Guth newsmagazine. The intention was to at least get the ball rolling. I figured once it was up there, I could refine and re-edit the description, sort out exactly what gifts I would give to subscribers, […]

Progress report

All going well, what was an idea rumbling in the back of my head for some time, and which I seriously started thinking about at the start of this month (and boring many of you with) will be a little closer to reality by the end of this week. By Friday, I hope to have […]