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A Labour party delegation proposed the introduction of shorter US-style political advertisements in place of the staid party political broadcast format during a meeting with RTE Executives in the dying months of the last government. “We feel that there is merit in shorter more frequent broadcasts. This is something that would be worth examining in […]

All’s fair in love and PR

Yesterday, I asked the twitter machine for examples of Valentine’s Day themed press releases, just to see what the public relations industry was up to. The results are laid out below. A postal campaign by SPARK, sending letters containing matchsticks to welfare minister Joan Burton, who “ignited the spark” in single parents across Ireland. They […]

Knowledge based economy

Ireland is dotted with small groups (sports clubs, community groups, fund raising committees, parish councils) all working on a small scale. These groups are voluntary, with limited budgets. There’s a a chairman, a treasurer, a secretary, a PRO, perhaps two or three others. Trouble is, the PROs are often at a loss what to do. […]