Jun 13
Here’s what I learned about Declan Ganley’s meeting on twitter last night: The crowd was older, over half of them pensioners. More women than men among the retirees. At 7pm there were about 100 people in the room. The numbers swelled to over 400 by the end of the evening. At one point, a speaker …
May 09
Andrew Sullivan says he is unlikely to make his 900K target. Granted its a distinct market, and his costs are different, but still, it gave me pause. So I thought, instead of looking for enough subscription/support to launch and run for a year, I look for one issue. Ireland is a small market, readers here …
May 07
I wasn’t quite ready to go, but over the weekend I set up a basic FundIt page for the Guth newsmagazine. The intention was to at least get the ball rolling. I figured once it was up there, I could refine and re-edit the description, sort out exactly what gifts I would give to subscribers, …
Apr 29
All going well, what was an idea rumbling in the back of my head for some time, and which I seriously started thinking about at the start of this month (and boring many of you with) will be a little closer to reality by the end of this week. By Friday, I hope to have …
Apr 26
You can buy your newsmag subscription once you decide on the tradeoff between how much you want to spend and how much you want to save. It costs more for an annual subscription, but it costs more per issue for a shorter period. But before the newsmag gets that far, it needs its initial capital. …
Apr 19
It’s been a busy week, between Freelance Forum and its aftermath, and a few other things. But there was one advantage to being busy doing other things. Without the newsmag constantly to the forefront of my mind, occasional thoughts would pop up from angles I hadn’t considered before. Given the week that’s in it – …
Apr 17
This is a brief question aimed at fellow journalists, less that two hundred words, but one of the biggest one I need an answer to at present. What is an article worth to you? How much would I have to pay you for an exclusive story, whether a long investigative piece, or an in-depth interview, or …
Apr 14
Does your company produce corporate knick-knacks? Ballpoint pens with company logos perhaps, or branded USB sticks, or coffee mugs. Or maybe you print t-shirts. Because if so, I think I’d like to talk to you. There’s a convention that kick starter contributors receive ‘rewards’ for their money, like those I’ve mentioned above. Producing a newsmag, …
Apr 13
Would a demonstration issue increase the level of subscriptions in a crowdfunding round for a newsmag? The problem such an issue faces is it would have to be comment based, and comment is precisely what I’m trying to get away from. Breaking news is an impossibility for print any more, and effectively that means online …
Apr 10
How do you price an online newsmag? I’ve run through various models, but I keep coming back to one key figure: €52 a year. Just a euro a week, as the marketers would promote it. [Update: €52 a year isn’t quite working on the spreadsheets; a euro a week may not pay for the level …
