Martin Cloake congratulates the NUJ for its use of new media (mostly twitter, with a frequently updated blog, all maintained by a team of student journalists) to cover their recent annual delegate meeting.
Well yes, except that most of the tweeters seem not to have set up accounts until days before the ADM began, the twitter feed was erratic (one of Eamonn McCann’s trademark passionate contributions was reduced to ‘Bugger me he’s loud, I think he’ll start saying ‘Feck’ and ‘Gin in a moment’) and outgoing president James Doherty referred dismissively in his opening speech to ‘blogging, facebooking, and dare I day it, twatting’.
Doherty’s comment though, is a perfect illustration of the power of twitter. Through retweets, a message originally seen by about 130 followers was eventually broadcast to a potential audience of over 6500.
It also led to some negative feedback, with references to the NUJ’s ‘head in the sand approach’. To another commentator, it was simply ‘unbelievable’.
Far as I can tell, no other bulletin from the three day event reached such a large audience.
Later, at a new media event, activists discussed how to recruit ‘web workers‘.
Perhaps not insulting potential members might be a start.