The Big Lie

The Big Lie, Part One: Spout any old bull you like, so long as it panders to the audience’s prejudices. Indulge yourself. Cite bogus studies.
The Big Lie, Part Two: When corrected, do not address your directly. Repeat the lie. Preface with “What the PC brigade won’t tell you is…”
The Big Lie, Part Three: Keep going until the media stop calling your lie a lie, instead referring to “a controversial topic”. Start over.