Don’t pivot to video. Or anything else that requires you to fire half your reporters in order to chase fickle advertising revenue. Google and Faceboook own advertising, That ship has sailed.
Don’t think that anything good comes from firing subs. Fire your star controversialist first. Trust me, there will be a queue of mediocre white men lining up to replace him at half the cost.
Don’t do humour. You’re not funny. I don’t care how much the guys loved it down in the pub last night.
No, seriously, don’t. At all.
Hiring Nazis isn’t edgy. Firing Nazis, now that’s edgy. Yes, that’s the world we live in now.
Google is not your friend. Facebook is not your friend. Advertising is not your friend. Readers are your friends. So stop insulting them, which is what you do every time you sneer at social media. Everyone has a social media account. Turn them into subscribers.
And finally, stop thinking that debate means giving the stage to opposing extremes. That’s not where most of the voices are. Imagine for example reporting the 99 viewpoints at the Citizens’ Assembly rather than the showboating parliamentarians walking out of a committee room instead of listening to evidence.